Wednesday, October 28, 2015

Google Cultural Institute and Venice Art Biennale Team Up

Google Cultural Institute at Venice Biennale
(Venice, Italy) The Google Cultural Institute and the Venice Biennale believe in sharing knowledge. Launched in 2011, the Google Cultural Institute is google-izing the world of art and culture in order "to make important cultural material available and accessible to everyone and to digitally preserve it to educate and inspired future generations."

Reps from the Google Cultural Institute were here in Venice on October 22, 2015 to open their space over by Ca' Giustinian, La Biennale Headquarters on Calle del Ridotto, and to announce that you can enjoy the 2015 Venice Art Biennale, All the World's Futures, by cyberspace. 

Those of you who have visited the Venice Art Biennale can see it again; those who are still planning to come can get an idea of what you can expect. And those of you who cannot make it to Venice will be able to digitally experience the world's oldest Biennale, which was first held in 1895 -- you can watch it even after it's over.

I am posting the press release below, slightly edited -- the text is tiny; I have tried to reformat it, but am unable. In any event, you can follow the links to wander around the exhibitions of 80 different countries -- almost as good as being in Venice!
 
A peek backstage - Google in Venice
La Biennale di Venezia and the Google Cultural Institute announced that they are making a selection of artworks and pavilions from the Biennale Arte 2015, curated by Okwui Enwezor, available online on the Google Cultural Institute. The collaboration was announced in Rome on October 21, 2015 at the Ministry of Cultural Heritage and Activities and Tourism, in the presence of the Minister Dario Franceschini, by the President of La Biennale di Venezia Paolo Baratta and the Director of the Google Cultural Institute, Amit Sood.

The project, thanks to the cutting edge technology developed by the Google Cultural Institute, is a first experiment aimed at expanding the possibilities of bringing people closer to the Biennale Arte 2015. On the one hand, it will encourage those who want to explore the exhibition before setting off for Venice, while on the other, it will allow to capture highlight of the exhibition so people can experience the artworks online after the closure of the Biennale Arte on November 22, 2015.
A peek backstage - Google in Venice
Starting from October 21, in the final month of the Biennale Arte, the International Exhibition and the exhibits of 80 Countries in 70 National Pavilions will be accessible online on g.co/biennalearte2015 and www.labiennale.org/en/art/online-2015exhibition/. Viewers will be able to browse a diverse collection of more than 4,000 artworks and photos in multiple digital exhibitions. Users will also be able to see 360 degree panoramic views of the internal and external exhibitions at Giardini and the Arsenale thanks to more than 80 sites photographed with Street View technology.
The Google Cultural Institute, alongside La Biennale di Venezia, has also created an app for mobile devices which can be downloaded from the Google Play store which grants access to the digital exhibition and allows users to explore two virtual tours using Google Cardboard, a simple virtual reality viewer.
"The collaboration between La Biennale di Venezia and the Google Cultural Institute confirms just how much of a great ally technology can be in appreciating our cultural heritage," said the Minister of Cultural Heritage and Activities and Tourism, Dario Franceschini, who also underlined "the importance of technical innovation in broadening cultural communication, in creating new ways of use and overcoming distances, as well as encouraging greater dialogue."
A peek backstage - Google in Venice
“This collaboration with Google is the first and a very important experiment, which I believe can be further developed in the future in a variety of possible, if yet still unknown ways,” said Paolo Baratta, President of La Biennale di Venezia. “We’ll do our best! With more technological abilities we’ll be able to better link them with a stronger editorial ability, making better use of technology both for our documentation as well as to support the public. This bet on using modern technologies is most definitely not aimed to substitute the experience in person with virtual viewing, but, on the contrary, to compliment and enrich the direct viewing experience.
 
A peek backstage - Google in Venice

“We are proud to work with La Biennale di Venezia, a world-leading exhibition that brings many countries, cultures and their approaches to art to the center of the cultural debate" said Amit Sood, Director of the Google Cultural Institute. "The Internet is a powerful tool for the democratization of art and culture, a force that helps cultural institutions to extend their impact. It empowers cultural institutions to make their artworks and treasures accessible to a greater number of people in the world and preserve them for the future”.
A peek backstage - Google in Venice
La Biennale di Venezia, founded in 1865, stands at the forefront of research and promotion of new contemporary art trends and organizes exhibitions and researches in all its specific sectors: Art (1895), Architecture (1980), Cinema (1932), Dance (1999), Music (1930), and Theatre (1934). Its activities are documented at the Historical Archives of Contemporary Arts (ASAC) that recently has been completely renovated.
The Google Cultural Institute and its partners are putting the world’s cultural treasures at the fingertips of Internet users and are building tools that allow the cultural sector to share more of its diverse heritage online. The Google Cultural Institute has partnered with more than 800 institutions giving a platform to over 170 thousand artworks and a total of 6 million photos, videos, manuscripts and other documents of art, culture and history.

Happy exploring!

Ciao from Venezia,
Cat

1 comment:

  1. The Google Cultural Institute and the Venice Biennale believe in sharing knowledge. Launched in 2011, the Google Cultural Institute is google-izing the world of art and culture in order "to make important cultural material available and accessible to everyone and to digitally preserve it to educate and inspire future generations."

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