|Afghan Refugee Girl by Steve McCurry|
And if you know anything about coffee, you already know that family-run Lavazza is "Italy's Favorite Coffee," and invented the concept of blending different types of coffee from different geographical regions to create its unique products.
Francesca Lavazza, the Corporate Image Manager, is the great-granddaughter of the founder, Luigi Lavazza, who opened Lavazza's first shop in 1895 in Turin, 120 years ago, and she was here in Venice to present the new agreement between the city and her family's company -- her grandfather was Venetian.
|Piero Rosa Salva and Francesca Lavazza|
|Farmers Sift Coffee Cherries at Plantation by Steve McCurry, Brazil, 2010|
|© Gianni Berengo Gardin|
Next, Walter Hartsarich, the respected President of MUVE, suddenly resigned after an impressive five years at the helm.
Luigi Brugnaro was on the list of speakers at the press conference on September 22, 2015 entitled LAVAZZA IN VENICE: A PARTNERSHIP WITH VELA AND MUVE and Presenting STEVE McCURRY, From These Hands - A Journey Along the Coffee Trail, but unfortunately could not attend because of another meeting. I was disappointed because I was really looking forward to hearing what he had to say, especially in the presence of Steve McCurry, another renowned photographer whose work captures the soul. I later learned that the mayor did attend the opening that evening, so it was nice to know that he did show his support.
|A Young Man Carries a Sack of Coffee by Steve McCurry, Ethiopia, 2014|
Francesca Lavazza is passionate about her family's coffee and glows when she talks about the Tierra project. They work with the Rainbow Alliance in a partnership that focuses on three fundamental issues: the quality of the end product, a concern for the living conditions of the people in coffee producing countries, and environmental impart. She said that Lavazza asked Steve McCurry to document the stories of their efforts because they liked his sensibility. They met eleven years ago over a cup of coffee. "That's the magical thing about coffee. It is a social drink that brings people together."
Photos from 12 different countries -- Brazil, Burma, Columbia, Ethiopia, Honduras, India, Indonesia, Peru, Sri Lanka, Tanzania, Vietnam and Yemen -- have been gathered together in a book and an exhibition called, FROM THESE HANDS: A JOURNEY ALONG THE COFFEE TRAIL.
|Cat Bauer and Steve McCurry|
The exhibition of 62 of McCurry's powerful photographs was designed by the architect, Fabio Novembre, to whom McCurry gave full credit for the unique presentation. The photos are blown-up and back-lit in a winding labyrinth that immerses the viewer in the lives of the coffee farmers. The show takes place in the new space down at Aresnale Nord, TESA 113, which has been restored into a very cool exhibition venue.
|Young Woman from the Suri tribe by Steve McCurry, Ethiopia, 2013|
In the States, you can find the Tierra blend at Gelsons. If it's not there, just tell them you want it. In the Bay area and beyond, you can find it:
5810 Folsom St.
2 Corral De Tierra Rd.
1550 Trancas Rd.
783 Rio Del MarAptos 95003
Lavazza is a 1.34 billion euro business, the world's seventh ranking coffee roaster and the retail market leader in Italy with a market share by value of over 47% -- which goes to show that you can care about the environment and still make a nice profit.
FROM THESE HANDS - A JOURNEY ALONG THE COFFEE TRAIL
Steve McCurry Exhibition at Arsenale Nord - TESA 113
September 23 to November 8
ACTV vaporetto lines 4.1, 4.2, 5.1, 5.2 - Bacini Arsenale Nord stop
FREE ENTRANCE, daily from 10:00AM to 6:00PM
Ciao from Venezia,
Venetian Cat - The Venice Blog